answer_noanswer_yessocial_facebooksocial_googleplussocial_instagramsocial_linkedinlaptopotherpcquestion_iconred_arrowrespondents_iconsocial_snapchatslider_arrow_leftslider_arrow_rightsmartphonetabletsocial_twittersocial_whatsappsocial_youtube

The Science of Social

How Decision Makers use digital media

Research by The Financial Times and Alpha Grid

367 Respondents

Profile

Senior
business decision makers
52
average age
26%
work in financial services
65%
are C-Suite
£175,996
average household income
£889,554
average investible assets

Regional split

map
1

The Rise of
the Challengers

LinkedIn and YouTube are key drivers to news. WhatsApp is emerging as a challenger.

How often do you consume news content on the following social media networks?

Business leaders are making a purposeful decision to go to video via news sites and YouTube.

You said that you have watched video content online, which of the following platforms have you used to watch videos?​​

2

Bosses are getting
smart about mobile

Mobile devices are as popular as laptops for video content.

You said that you have watched video content online, which of the following platforms have you used to watch videos?​​

76%
Of 343 respondents
Laptop
74%
Of 343 respondents
Smartphone
66%
Of 343 respondents
Tablet
61%
Of 343 respondents
Desktop PC
2%
Of 343 respondents
Other

Different platforms are preferred at different times of day.

Please indicate the time of day you use each of your devices/your device to watch video content?

3

What makes
Business Leaders Watch?

Relevance matters most. Decision makers aren’t as swayed by popularity.

Which of the following have an impact on whether or not you choose to watch a video?​

Trust is critical for most decision makers but other factors polarize opinion.

Which of the following statements about online videos do you agree or disagree with?​

0%
Of 343 respondents
0%
Of 343 respondents

Most types of content are consumed both at home and at work.

Which of your preferred types of content do you watch while at work and when at home/in your own time?

4

Trust Creates
Clicks

Regional split

Which of the following websites and news sources do you trust to produce and host good online video?

UK

111
respondents
map

Continental Europe

90
respondents
map

Americas

98
respondents
map