Alpha Grid is excited to announce the launch of its Crypto-Content division – an offshoot of the Specialist Financial Content division it launched successfully in 2016 under the leadership of Satwant Pandher.
“We seek to be the content partner of choice for the full crypto-currency ecosystem,” said Roslyn Shaw, Founder and Manager Director of Alpha Grid.
“We are excited about helping companies in this space to build stable brands and effective, reputable marketing practises amid a highly volatile environment.”
Alpha Grid – which has been majority owned by the Financial Times since 2016 – says it feels uniquely qualified to support the industry.
“Our financial specialism allows us to communicate powerfully with the audiences crypto-currencies wish to engage” says Shaw.
“Our deep brand and content expertise – and our insight on financial audiences – enables us to be a trusted consultant. And our hyper-agility allows us to respond quickly to an industry with fast-changing needs.”
Satwant Pander, Head of Alpha Grid’s Specialist Financial and Crypto Content division (SFCC) adds: “We have already been creating content about bitcoin and blockchain technology so this is really about ensuring the market understands our expertise and knows we offer a team with the skills to support them quickly and enthusiastically.”
Alpha Grid is a specialist branded content company focussed purely on content for elite business, financial and luxury audiences. It’s a full service agency offering video, text, digital, social and events. The company supports many of the Financial Time’s branded content clients as well as its own clients, unrelated to its parent company.
The six-year old company has production studios in London and NYC and outposts in San Francisco, Singapore and Hong Kong.
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